EAZIWP_Newcastle-upon Tyne-Learn-WordPress Training North East_Web Design_Case Study

The Brief

With over 20 years’ experience as a professional skincare therapist, Haylie Winter has transformed the skin of hundreds of clients from all over the world from her Eden Skincare Treatment Rooms in the beautiful spa town of Harrogate in North Yorkshire.

Haylie came to us with an old WordPress website another company had built for her a few years ago. It was seriously in need of updating and modernising!

Our Approach

Our first job was to locate and gain control of the domain name and the website itself which had became inaccessible when the old web design agency folded and closed their business. This done we quickly set about migrating the old install onto our own servers so we could work behind a "Coming Soon" screen.

We worked closely with Hayley to develop the website's navigation system and site layout: simplifying access to each element of service she provides, adding Calls To Action (CTA) and highlihting Testimonials (Social Proof) and her all-important contact details. We also worked on the website's global SEO re-writing key passages of text where necessary so the new website featured highly in Google's Search Engine Results Page (SERP) once the new site was launched.

The Result

Haylie reports a vast increase in "walk-ins" and new bookings generated by increased visibility the new website privides. When people Google for her services her website is right there waiting!

EAZIWP_Newcastle-North East-Learn-WordPress Training North East_Web Design_Case Study

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